Marketing Your Skills as a Digital Nomad: Our Top Tips
With remote working growing in popularity, it’s no surprise that an increasing number of people have decided to earn their living whilst traveling the world. Digital nomads work in a variety of different fields, all tending to be jobs that can be carried out from anywhere with a laptop and an internet connection. Careers such as writing, consulting, social media management, web design, affiliate marketing, digital marketing, blogging, and many more are all popular choices amongst digital nomads thanks to the flexibility and freedom that they allow. If you’re considering the digital nomad lifestyle and know what you’d like to do for work, marketing yourself is the most important step in getting started. Here are some top tips for marketing your skills as a digital nomad.
Tip #1. Build a Portfolio:
First and foremost, it’s important to have some examples of past work that prospective clients can look at before deciding whether you are a good fit for the job. If you’re just getting started, then you might want to consider offering your services alongside your regular job before jetting off, so that you can build up a client base, create a strong portfolio, and command a good reputation before you begin traveling with your work. Usually, digital nomads in all fields will use a website or blog as their portfolio, as the internet is going to be where they’ll find the majority of their clients.
Tip #2. Use Social Media:
No matter what line of work you are in as a digital nomad, it’s vital to build a strong personal brand that prospective clients will see as both trustworthy and approachable. Today, more and more freelance workers and digital nomads are turning to social media as a platform for getting the word out to their target audience. Being active on social media profiles such as Facebook, Twitter and Instagram allows you to showcase your knowledge and expertise along with providing you with ideal platforms for communication and customer service.
Tip #3. Encourage Word-Of-Mouth Marketing:
Another marketing strategy used by many digital nomads today is word-of-mouth marketing. For example, if a certain client expresses how satisfied with your work they are, you should not only encourage them to come back regularly, but also to let their friends and associates know how to get in touch with you should they require anything similar. You might want to consider offering special rates for anybody who is referred by a current client to encourage this. Don’t forget to turn on reviews on your brand’s social media page and your LinkedIn, too.
Tip #4. Keep Learning:
Lastly, marketing your skills successfully as a digital nomad is all about continuing to learn and constant improvement. Along with learning through trial and error and being increasingly aware of what works well by monitoring trends, you might also want to consider enrolling on a program such as this online MSM degree from New England College which can be completed from anywhere! Adding a master in marketing online to your list of achievements may also improve your appeal to clients, especially if you are offering marketing services.
If you enjoyed these tips, we’d love to hear from you in the comments.